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Fostering an Engaged and Productive Sales Team

The modern business environment is rapidly changing, and the relationship between sellers and sales administrators is shifting with it. The growing uncertainty about the future following the pandemic as well as the shift to a remote work culture has drastically reduced seller engagement. How can we increase seller motivation and productivity in these unprecedented times?

Providing lucrative incentives can seem like the logical solution. But oftentimes throwing money at a problem is simply not enough. Incentives that are personal, trackable, and realistic will help your sellers sell more. Setting tangible daily, monthly, and yearly goals that your sellers perceive as achievable will fosters a sense of accomplishment thereby increasing engagement. This can be further enhanced by providing recognition for hitting incremental targets as they progress towards their goals. Designing and streamlining territory and quota plans specifically for each seller, can make them feel valued and give them a sense of ownership of the business.
Using only monetary incentives runs the risk of feeling transactional. However, by using other more holistic strategies to appeal to personal direction, a sense of accomplishment, ownership, and recognition, you can start to create an engaged and productive sales force.

For a sales leader, this creates an additional burden to design and execute a holistic strategy to nurture their sales teams. This burden can be alleviated with a Sales Performance Management (SPM) solution that is aligned with these strategic goals. In addition to housing enticing and flexible compensation plans, an SPM solution provides effective territory and quota management tools enabling you to align your sales talent to territories effectively. They provide the much-needed insight to track goals, targets, and other measurable achievements. This insight can help you reward and showcase your people appropriately.
Your sales team is your most valuable resource and by leveraging SPM solutions you can make them feel valued and encouraged to show up as their best, most productive self every day.

To learn more about SPM solutions and how they can help to engage your sales team, reach out to our experts at info@bluehorizonsgroup.com.

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